Lots and lots of walking. If you get the chance GO. Bring your own water, comfy footwear and a bag or three. Ended up with about 1000 pens, a ton of cozies, hats, and enough stickers to choke an elephant. Had a great meeting with the Aimpoint crew, finalized some future plans and came to the conclusion that VERY high end optics, are not worth their very high end price. Bushnell has come a long way, and are a fair price. Off to Zumanity tonight, then heading back to Arizona.